How to publicise a horror movie

I’ve seen 3 examples recently that all follow the same pattern.

(a) go to New York

(b) create a stunt that scares the s**t out of people

(c) record it and create a video of that goes viral

Example 1: Carrie

This example is set in a West Village coffee shop. The special effects are great and I think for the people there, it was genuinely shocking.

Horror rating 8/10

Example 2 The Walking Dead

Nicely done, but I don’t think zombies are that scary are they? (At least they weren’t in Shaun of the Dead) Plus they’re hidden underground out of harms way

Horror rating 7/10

Example 3 Devil’s Due

Now this is a really scary baby. Everybody – apart from one guy – jumped out of their skin.

Horror rating 9/10

Clearly, horror pranks are very much in vogue in New York. I wonder if they’ll ever reach south London?

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