Chambord – a lovely brand

Recently I did some work with the Chambord brand, owned by Brown Forman. I didn’t know much about it before, but over time I grew very fond of it.

For those who don’t know, Chambord is a black raspberry liqueur with a French heritage, which is used to create cocktails, notably the Chambord Royale


I really like the brand, because
(a) it has a really distinctive bottle – which is very decadent and stylish.

(b) it has a very distinctive personality and attitude – quirky, individual, surreal.

Here’s one of their ads, that really brings it to life. Love the voiceover and the end line


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