Chambord – a lovely brand

Recently I did some work with the Chambord brand, owned by Brown Forman. I didn’t know much about it before, but over time I grew very fond of it.

For those who don’t know, Chambord is a black raspberry liqueur with a French heritage, which is used to create cocktails, notably the Chambord Royale

Unknown

I really like the brand, because
(a) it has a really distinctive bottle – which is very decadent and stylish.

chambord-liqueur-royale-de-france-20cl
(b) it has a very distinctive personality and attitude – quirky, individual, surreal.

Here’s one of their ads, that really brings it to life. Love the voiceover and the end line

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s