The latest Young’s Seafood ad features a cat called Malcolm who’s tormented by the delicious gastronomic fishy ready meals that his owners have prepared.
This ad has clearly been inspired by another miserable cat – the French existentialist, Henri. He’s so popular he got his own Youtube Channel – HenriLechatNoir. Here’s my favourite Henri video
There’s 2 points I want to make about this. (the first, serious, the second, less so)
Firstly, Imitating what you admire is perfectly normal and indeed essential in every creative activity. My favourite quote on creativity is by Voltaire
“Originality is nothing but judicious imitation”
It’s so true. To come up with a new idea you need to keep your ears and eyes open and imitate what inspires you. That’s what musicians do. That’s what artists do. And clearly it’s what ad agencies do. So to kickstart your creativity, fill your brain with external stimulation and steal shamelessly.
Secondly, our obsession with cats never ceases to amaze me. Where would the Internet be without cat videos? Probably about half the size. If you’re a fan, there’s a series of Internet Cat Video Festivals in 2015. It originated in 2012 in the USA, but now it’s gone global. For example there’s an event in Perth this weekend and in Glasgow in February. So if you’ve got a cool, entertaining cat – it’s not too late to enter.