Why Sharing is The Way Forward

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I’ve just been reading a fascinating book – The Business of Sharing, by Alex Stephany.

The book explains and describes in detail a relatively new phenomenon – people building businesses that revolve around renting or selling what they own. It’s creating a whole new world of entrepreneurs as well as disrupting traditional businesses – and often causing controversy along the way.

The book focuses on some of the most famous and well established ‘sharing’ businesses, such as Uber, Airbnb and Zipcar. However, I particularly enjoyed the smaller examples which cover all kinds of sectors from ride sharing to crowd funding

A couple of my favourites are Borrowmydoggy, where people can the experience the pleasure of looking after a dog, without the commitment of full ownership. (Am thinking of joining!). I also liked the idea of TaskRabbit, where you can out-source tasks you don’t want to do – or indeed offer up your skills for the benefit of others.

For me, these are the businesses of the future: nimble, community based, problem solving and enabled by technology. All you need is a great idea!

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