In Britain we’re in the midst of a cycling boom. Sales of bicycles are growing exponentially. More people are cycling to work. Our cities are gradually becoming cycle-friendly. Thanks Brad. Thanks Boris.
In parallel, we’ve seen the emergence of new and interesting British cycling clothing brands, feeding our desire to look the part and perform at our best whilst we’re pedalling. Here’s a round up of some of my favourites.
You’ve got to start with Rapha which has been at the forefront of driving new trends and styles in cycling apparel. Founded in 2004 it has been phenomenally successful and in 2013 replaced Adidas as the kit supplier to Team Sky. Quite an achievement. The clothing is beautifully made with it’s signature black and pink styling, but comes with price tags to match. It’s a brand that polarises the cycling community. Cycling in the UK has got strong working class roots and some have come to resent Rapha and all that it stands for, accusing it of driving up the price of clothing. However, I’m a fan. I’ve got a pair of their shorts that I love.
Vulpine, which was created in 2012 has clearly been inspired by Rapha’s success and has also adopted a premium priced positioning. It also combines functionality with classic, fashionable design. There are probably two things that differentiate it from Rapha. Firstly, it partners with individual riders. There’s a range created in partnership with Sir Chris Hoy and it also sponsors Laura Trott’s team. Secondly, it has a sharper focus on female riders. 30% of its sales are via it’s women range
If you don’t want to pay the expensive prices of Rapha and Vulpine, you could look towards dhb, the ‘own label’ brand of Wiggle, the huge on-line cycling retailer. dhb makes non-nonsense, great quality gear. It offers great value for money, probably due to its scale. I’m a fan of their merino wool base layers.
Morvelo is a Brighton based brand of cycling apparel, founded in 2009. Unlike the other brands mentioned so far, it represents a broader spread of cycling interests, including cyclo-cross, mountain biking and bmx. It draws it’s inspiration from popular culture and seems to be less obsessed with the traditions and spirit of road cycling. There’s also some quite interesting examples of creative collaborations with other bike-related brands, so their designs are quite eclectic. Here’s a video the reflects the spirit of the brand
Another newcomer to the cycling apparel market, Stolen Goat was founded in 2012, by a bike-obsessed entrepreneur. It offers a nice range of high performance items for both men and women with fairly classic cycling. Being a smaller, newer brand it places a great emphasis on customer service and the ‘small company’ feel of the business. I’ve bought some of their items and which I was really pleased with.
Female cyclists appear to be a growing part of the market and I was interested to discover Fierlan, a brand that focused solely on the needs of women. It’s based in Bristol, a city renowned for its cycling culture and was created in 2013. Their range continues to evolve with the input and insight from the female cycling community. It feels like a young brand on a mission – to champion the cause of women in the world of cycling.
So, that’s my brief round-up of British cycling apparel brands that have caught my eye. However, I’m sure there are many more out there. If there’s others you’d suggest, I’d love to hear from you.