Monthly Archives: May 2016

Why Jimmy’s Iced Coffee will go from strength to strength

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As a former Nescafe brand manager and coffee lover I’m always on the look out for new and interesting coffees. So, last Saturday afternoon, whilst in Waitrose I sampled some of Jimmy’s Iced Coffee, which I really enjoyed. I even bought a few packs.

When I was worked in the Nescafe brand team in Croydon,  back in the late 80s’ ‘the opportunity for ready to drink iced coffee’ always featured in our brand planning sessions. We were inspired by our colleagues in Greece and France who told us how popular ‘Nescafe Frappe’ was in their countries. We even launched a ready to drink product in a tetrapak format…which didn’t do very well.

So, will Jimmy’s Iced Coffee succeed where Nescafe has failed? Well I think it’s got a very decent chance. Here are the reasons why:

We love an entrepreneur

Jimmy is a real person. He started his business with his sister and has dedicated himself – very publicly – to making it a success. It’s one of those real life start-up stories that we find inspiring – at least I do anyway!

It’s got real personality

Jimmy – with his hipster beard and his cool packaging appears very likeable. The brand’s got a really friendly website with an amusing Youtube video. You can’t imagine this being produced by the Unilever or Nestle brand managers. All the other bits and bobs on social media are quirky and friendly.

Coffee culture’s changed

Back in my day, drinking iced coffee was considered a bit weird. Nowadays, thanks to the likes of Starbucks, it’s much more normal. It’s also generally accepted that coffee is quite good for you – which didn’t used to be the case.

They’re nice products

Not too sweet with a decent coffee hit. I could imagine drinking one of these rather than other soft drinks. Plus there’s a few to choose from.

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I’m sure that this Summer I’ll see more and more people walking around the streets of London with their Jimmy’s Iced Coffee!

Drink and snack innovations that blur boundaries – intriguing but a tad confusing

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I blame the ‘cronut’, but in recent times I’ve noticed quite a few new products that bring together separate categories to create something new. Nowhere is this more evident than in the worlds of drinks and snacks.

Within drinks, there’s been quite a few examples of ‘speers’ (spirit and beer) and ‘spiders’ (spirit and cider).

1 Desperados

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This is what their website says

Desperados is the world’s first Tequila Flavoured Beer. A distinctive combination of full bodied lager with a kick of Tequila flavour. A light & refreshing taste profile balanced with spicy and lemony notes for sweetness’

Beer and Tequila – easy to understand, easy to imagine. Popular with youngsters, targeted at the party occasion, it’s been an international success. There’s also a mojito variant called Desperados Verde

2 Cubanisto

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A similar concept from AB Inbev, with rum replacing the tequila. According to their website

‘Cubanisto is a rum flavoured premium beer with a fresh taste of citrus, orange zest, lime and an aroma of caramelised cane sugar and treacle.’

Again targeted at younger drinkers, it comes in bottle with a UV-light sensitive coating designed for night time drinking

3 Magners with Irish Whiskey

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Cider has grown massively in recent years with a lot of the new interest driven by Magners. I was particularly intrigued to see Magners with Irish whiskey. Clearly, the Irishness of the brand makes this a natural combination.

4 Orwell’s Amaretto Cider

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Joining the ‘spider’ party, here’s an interesting concoction. Described as

a refreshing blend of amaretto notes and a fruity hint of cherry paired with a crisp cider apple background’

Not convinced? Neither am I

5 Pimm’s Cider Cup

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However, this sounds much more interesting – English cider, flavoured with Pimms – with a hint of strawberry and cucumber in a ready to drink format. Perfect for the bbq season. Will add this to my shopping list if the weather continues to improve.

6 Walkers Crispy Crackers

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Moving away from drinks, let’s explore snacks. The most interesting hybrid category I’ve come across is crispy crackers or cracker crisps

It’s another attempt to make salty snacks healthier, they’re lighter than crisps and oven baked. Walkers is a mega brand, they know their flavours and they’ve got Gary Lineker, so am sure it will be a big hit

7 Jacobs Cracker Crisps

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Interestingly, Jacobs are addressing the same opportunity as Walkers but from a completely opposite direction, calling them ‘Cracker Crisps’. Who will be the winner? I guess there’s room for both.

Learning to Love Constraints

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I’m loving Adam Morgan’s latest book – ‘A Beautiful Constraint’. I’ve enjoyed all his books and this one’s a cracker. It feels like the right book at the time.

We’re living in times of constraint and austerity. Few businesses or economies are doing particularly well nowadays and we’re all being asked to do more with less.

What this book does is recognize and indeed embrace this reality, arguing that constraint is something we should see as a stimulus for inventiveness rather than something we should complain about.

It’s full of inspirational examples of where people have turned constraint into innovative solutions. There’s also lots of practical advice on both the mindset shift you need to undertake as well as tools and techniques you can use to embrace your constraint and thrive within it.

Highly recommended