Category Archives: Resonate

Want to Connect Better With Your Audience?

With my job I’m on my feet a lot, facilitating workshops, presenting, teaching, trying to keep overworked marketing folks engaged and informed. Therefore, I’m always looking for new ways to connect and communicate more powerfully with my audience

I recently came across a book called ‘Resonate’ which has proved to be a real source of inspiration. It provides lots of, advice, frameworks and examples of how to connect with audiences. A lot of them are based on the basic principles of storytelling and screenwriting, with examples drawn from the movie industry and from famous speeches.

It’s a great book to dip into but you might wan to visit their website which is full of useful stuff. It’s certainly helped me.

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