I’m a big fan of the John Lewis advertising and I always look forward to their next execution. Christmas nowadays wouldn’t be the same without them and there’s no doubt that their great ads have been a big factor in their impressive financial results.
However, my favourite of all is still the ‘Always a Woman’ ad from 3 years ago. Beautifully edited, great soundtrack, heartwarming but kind of sad at the same time. I think it set the standard for all their other great ads that followed on from this.
Bravo John Lewis. Long may you continue in the same vein.