Tag Archives: beer

Learning to Love Constraints, the BrewDog Way

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In my ongoing quest to learn from best, I’ve just read ‘Business For Punks’ by James Watt, the co-founder of BrewDog, the poster child for the craft beer revolution that is sweeping the Globe.

It’s an incredible story and it’s a great read. Insightful, clear and written with the same punk attitude as the brand. I heartily recommend it – even if you don’t like beer.

Although they see themselves as true rebels, in many ways they’re deeply conventional. They do the fundamentals really well. They have a forensic attention to detail on cost and finances, – the punk accountants! – an unerring obsession with the quality of their product and a deep sensitivity towards the culture of the business and the role of every individual. All great stuff.

However, what really caught my attention was the fact that as a small business, up against wealthy megabrands, they truly embraced the constraints they operated under and saw them as a springboard for success.

‘When it comes twenty first century marketing, not having a budget is definitely not a problem. In fact, it is a massive advantage masquerading as a thinly veiled constraint’

This ultimately drove them to embark on such ground breaking initiatives as their ‘Equity For Punks’ crowdfunding scheme, which is now extending to the USA. They understood that their constraints were opportunities for innovation.

This is the philosophy that we preach at ‘A Beautiful Constraint’ where we see limitations as advantages and sources of inspiration. Our point of view is that it is by truly embracing your constraint you will be forced to challenge your underlying assumptions, break out of existing modes of thinking and develop new alternative solutions.

We live in constrained times. More limitations are likely to be imposed upon us. In the future, the winners will be those who are able to turn their constraints to their advantage

Tuscany. The home of red wine, olive oil…and craft beer

Craft beer in the UK is well and truly mainstream and here to stay. You just have to visit any bar or supermarket aisle and you can’t escape it. 200 new breweries open every year. Brewdog, the leader of the Revolution, is going from strength to strength.

Italy on the other hand is not a beer drinking nation, but one of the biggest revelations of my most recent holiday to Tuscany was the prevalence of craft beer. As a regular visitor, I’d seen one or two obscure examples but this time it was present in all the bars and cafes I visited. Here’s a couple of the examples I came across.

La Luppolaia

This is a small brewery based in a small village called Caprese Michaelangelo. I know very little about it apart from the fact they make lovely beer. I particularly liked this example which was made with chestnut honey – a local speciality

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26 Nero

Based just outside Siena, this is another craft brewery producing interesting nicely packaged, artisanal beer. I tried their white beer which was delicious.

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No doubt there are many more craft beers popping up in all corners of this wonderful region using local ingredients to create unique tastes and flavours. I’m quite interested in trying out this one – Bastarda Rossa – which is made using chestnuts. It has obviously been inspired by Brewdog’s naming protocol!.

Bastarda 75cl_MECH

As can be seen from this directory of Tuscan microbreweries, many have started up over the past few years, so no doubt local beers will become more and more available. In a region with such firmly entrenched wine traditions this is truly remarkable.

So on your next visit to Italy I would suggest you give the Moretti a miss and look for something more interesting instead.