I’ve just been reading a fascinating book – The Business of Sharing, by Alex Stephany.
The book explains and describes in detail a relatively new phenomenon – people building businesses that revolve around renting or selling what they own. It’s creating a whole new world of entrepreneurs as well as disrupting traditional businesses – and often causing controversy along the way.
The book focuses on some of the most famous and well established ‘sharing’ businesses, such as Uber, Airbnb and Zipcar. However, I particularly enjoyed the smaller examples which cover all kinds of sectors from ride sharing to crowd funding
A couple of my favourites are Borrowmydoggy, where people can the experience the pleasure of looking after a dog, without the commitment of full ownership. (Am thinking of joining!). I also liked the idea of TaskRabbit, where you can out-source tasks you don’t want to do – or indeed offer up your skills for the benefit of others.
For me, these are the businesses of the future: nimble, community based, problem solving and enabled by technology. All you need is a great idea!
I was inspired to read this book after I saw the author speak at a TED Talk a couple of years ago and over the Christmas period I finally got round to reading it. Essentially, the book bangs the drum for Introverts, making the case that in today’s world their qualities are under-valued and that society e.g. schools and workplaces are designed to encourage and applaud extrovert behaviour. I really enjoyed it and feel it’s definitely worth a read.
I think it’s helpful in a number of ways.
It makes you very self aware. Throughout the book, you’re asking yourself where you lie on the Introvert-Extrovert spectrum and it helps explain how and why you respond to situations you find yourself in. It also helps explain how your family and friends behave and encourages you to accommodate them and respond accordingly.
It helped me to think about how I will structure and facilitate workshops in the future. Typically there’s a strong emphasis on high energy and group discussions, whereas I think in the future I’ll spend a bit more time encouraging solo work and reflective time to ensure the introverts feel more comfortable and feel able to contribute more fully.
Probably the biggest insight in the book for me was the view that creativity works best during quiet, focused and reflective periods – which introverts love – rather than group-based, high energy ‘brainstorming’ sessions – the traditional ‘ideation workshop’ approach. This is why nowadays, I encourage idea generation to take place individually, in advance of workshops and I tend to use the workshop itself for spotting and sculpting ideas. It really works
I love reading Malcolm Gladwell’s books. They’re always really engaging and full of interesting anecdotes. 2 of my favourites are ‘Outliers’ – which contains the famous pearl of wisdom that it takes 10 000 hours of practice to become a genius and of course ‘The Tipping Point’ which helped kick start the whole discussion around viral marketing
His latest book – David and Goliath – plays to his strengths. There’s lots of great stories drawn from all corners of the world and through different periods of history, built around an overarching theme of how underdogs and misfits defy the odds in order to succeed
I like it because
- The stories are uplifting. It’s great hearing stories of how people have fought through adversity to achieve success
- They’re drawn from all aspects of life – sportsmen, teachers, doctors, lawyers and from all periods of history for example, the Blitz, the Civil Rights Movement and of course it’s all based on the original David and Goliath story
It’s not strictly speaking a marketing book. It’s scope is much broader than that. However, there’s lots the marketing community can learn from it:
- the importance of perseverance in trying to achieve success
- how it’s always possible to turn your perceived disadvantages into an advantage
- how to not take your strengths for granted
And of course, he teaches us the importance of telling powerful stories
Books by Seth Godin are generally worth reading. They’re short, insightful and provocative
This book basically says two thing
1. people are irrational in the way they act and behave ie they lie to themselves
2. the best marketers tell authentic, compelling, stories that people are prepared to believe and share
All good stuff. However, I didn’t find it as engaging as his previous books as I don’t think he’s saying anything particularly new or ground-breaking. Also his examples and anecdotes are a bit erratic and disconnected, as if he’s pulled together previous blog posts and articles into a fairly random structure.
It’s an easy read – great for flights or train journeys. However, I’d didn’t really uncover any fresh insights that helped me think differently about marketing, which I always look for from a business book. In that sense it was a bit of a disappointment.