I blame the ‘cronut’, but in recent times I’ve noticed quite a few new products that bring together separate categories to create something new. Nowhere is this more evident than in the worlds of drinks and snacks.
Within drinks, there’s been quite a few examples of ‘speers’ (spirit and beer) and ‘spiders’ (spirit and cider).
This is what their website says
‘Desperados is the world’s first Tequila Flavoured Beer. A distinctive combination of full bodied lager with a kick of Tequila flavour. A light & refreshing taste profile balanced with spicy and lemony notes for sweetness’
Beer and Tequila – easy to understand, easy to imagine. Popular with youngsters, targeted at the party occasion, it’s been an international success. There’s also a mojito variant called Desperados Verde
A similar concept from AB Inbev, with rum replacing the tequila. According to their website
‘Cubanisto is a rum flavoured premium beer with a fresh taste of citrus, orange zest, lime and an aroma of caramelised cane sugar and treacle.’
Again targeted at younger drinkers, it comes in bottle with a UV-light sensitive coating designed for night time drinking
3 Magners with Irish Whiskey
Cider has grown massively in recent years with a lot of the new interest driven by Magners. I was particularly intrigued to see Magners with Irish whiskey. Clearly, the Irishness of the brand makes this a natural combination.
4 Orwell’s Amaretto Cider
Joining the ‘spider’ party, here’s an interesting concoction. Described as
‘a refreshing blend of amaretto notes and a fruity hint of cherry paired with a crisp cider apple background’
Not convinced? Neither am I
5 Pimm’s Cider Cup
However, this sounds much more interesting – English cider, flavoured with Pimms – with a hint of strawberry and cucumber in a ready to drink format. Perfect for the bbq season. Will add this to my shopping list if the weather continues to improve.
6 Walkers Crispy Crackers
Moving away from drinks, let’s explore snacks. The most interesting hybrid category I’ve come across is crispy crackers or cracker crisps
It’s another attempt to make salty snacks healthier, they’re lighter than crisps and oven baked. Walkers is a mega brand, they know their flavours and they’ve got Gary Lineker, so am sure it will be a big hit
7 Jacobs Cracker Crisps
Interestingly, Jacobs are addressing the same opportunity as Walkers but from a completely opposite direction, calling them ‘Cracker Crisps’. Who will be the winner? I guess there’s room for both.