It’s really hard to create a viral hit. It’s even rarer to create 2 of them
4 years ago, Evian brought out it’s Roller Babies ad, which last time I looked had over 73 million Youtube views. I’m sure you’ve seen it
Last year, they bought out a follow up – baby&me which is still riding high in the viral charts and looks to be equally successful.
Some people claim to have packaged up the secret to creating a viral hit, but of course there is no magic formula. Cadbury’s have never created a follow up anywhere near as successful as its Gorilla ad.
So – bravo to Evian for creating 2 viral hits. It seems we can’t enough of computer generated babies